Media Sustainability Tomorrow's News

Digital media has revolutionised news; but many media outlets have been slow to exploit the opportunities posed by this development.

Tomorrow’s News is a flagship Thomson Reuters Foundation series of training courses that aims to give journalists the ability to produce strong digital content that increases their reach and impact; despite limited budgets and lack of previous trial-and-error experience of what works best.

Harnessing the research into media trends produced by the Oxford-based Reuters Institute for the Study of Journalism, alongside Reuters in-house expertise, the training-programme provides guidance regarding what audiences are looking for and how to adapt; how to create (mobile) digital content across a range of technologies; and how to best market and deliver the news.

Recognising that regional variation along economic, social, and political lines demands tailor-made responses to these challenges, the Tomorrow’s News programme passes the mandate over its course content onto its participants.

The programme operates on four levels: intensive workshops developing strategy and creating cross-platform content; in-house training or consultancies tailor-made for individual newsrooms; further opportunities to take part in other training events addressing key areas identified by participating newsrooms themselves; and ongoing updates about the latest media trends and convergence.